The 1950s and 60s brought back the rampant consumer culture of the 20s prior to the Depression. American culture became more developed than ever. Highways connected the country from coast to coast, allowing for expanded trade and business opportunity. Suburbs also gained popularity. People moved from the cities to neighborhoods at an alarming rate. Researchers also worked to make advertisement more effective. Interviews and observations were used to collect information on children to exploit them through advertisement. TV. Broadcast, magazines, and movies were used to target the younger population. It was not until the 60s that there was rebellion from mainstream brands. Hippies began to popularize tie-dye shirts and similar fashion, which went away from mainstream fashion trends of the time.